Brief:
Melissa Liebling-Goldberg, the founder of Bureau de Femme, is an independent consultant with over 20 years of experience in editorial, e-commerce, digital marketing and building brands with a focus on fashion. Upon the creation of Bureau de Femme, Melissa contracted OMM to create a visual brand that was both simple in structure and felt in line with other fashion and beauty logos.

Take a look at her incredible work here: bureaudefemme.com

Solution:
In keeping with the request of a branding mark that was simple and only to be used in black and white tones, we created a logo and social icon that is meant to demonstrate that the Bureau de Femme is “open to new ideas and collaboration.” The slanted rule separating “Bureau” from “de Femme” is indicative of the openness with which the firm strives to “create a cohesive customer journey across all marketing touch points.”

The mark can work across all necessary channels; this initially included collateral, their website, pitch decks, and an email signature.