Elements Included:
• Website Design/ Implementation

Brief:
Dan Swain, Sales Manager at Chelsea Plank Flooring approached OMM in order to purposefully recreate their company’s website. (This opportunity came via a wonderful referral from Jesse Miller of JEM IT Services, LLC)
Chelsea Plank Flooring manufactures ¾” solid, pre-finished, hardwood flooring and sell them through their Factory Store as well as directly to Dealers and Distributors. Since a majority of their business involves the Dealers and Distributors, their web presence is mostly to support them. Since product knowledge is paramount to a successful sale and happy customer, it was determined that the website should work as a web tool for visitors to review floors in their potential settings as well as allow for side-by-side color and grain comparisons.

Solution:
With the adaption of some existing visual branding materials, OMM worked in tandem with our client to ensure the exact design was created before beginning to implement the interactivity necessary to meet their goals. This included grouping their product line into 4 separate woodgrain character grades (Chateau Series, Cottage Series, Lodge Series and Craftsman Series) which provided the framework for the rest of the site. The visitor is encouraged to select the style that suits them best and, with the creation of a comparison tool, compare the individual samples side-by-side across all series.

The interactivity and programming of the comparison tool were all brought to life with excellent work from SquareStudio.