Brief:
Emerging Healthcare Design (EHD) provides expertise in content, planning and programming to other institutions/health systems interested in operational and logistics optimization, lean approaches to space redesign and patient centered innovative emergency care delivery models. Its co-principals are board certified emergency physicians with an active clinical practice at the University of Michigan Department of Emergency Medicine. As practicing clinicians in a busy academic healthcare environment with expertise in lean healthcare design and hospital and departmental operations leadership, they are uniquely positioned to help guide any healthcare design project.

They approached OMM as they were in need of a visual brand and website to continue to drive current and future business.

Solution:
The nature of EHD’s offerings can be difficult to grasp for anyone not within a medical profession. In essence, they serve as a conduit between clinicians and architects/designers to optimize the chances for a successful build and activation of the project. In order to visually represent this notion, a logo was developed with the EHD acronym that symbolizes how they are the essential center to guide all stakeholders within each project.

A website was developed to help bring the EHD brand to life. OMM also assisted EHD in a partnership with Inspire RX, LLC to create a website for their Aerosolve products that have revolutionized how physicians treat COVID-19 patients.