Elements Included:
• Branding
• Collateral
• Event Signage

Brief:
The Dept. of Learning Health Sciences (within the University of Michigan) is tasked as the marketing arm of a global movement called Mobilizing Computable Biomedical Knowledge - the digitized process of organizing, sharing and applying vast amounts of biomedical data.
DLHS commissioned OMM to revise their logo/tagline as well as incorporate and develop print materials including a manifesto handout and event signage.

Solution:
A conservative, text-based logo system was created to visually represent the concept and be easily recognized once properly utilized.
The overlapping of the letters within the acronym MCBK (Mobilizing Computable Biomedical Knowledge) created a visual that is reminiscent of how each individual or institution within the MCBK ecosystem incorporates the discipline in front or behind itself.