
The Immigrant List
Elements Included:
• Branding
Brief:
The Immigrant List was a year-long project that, through social channels, celebrated the stories of immigrants and refugees.
Solution:
Since the purpose of the #theimmigrantlist was to share and promote stories of how immigrants have shaped and put their mark on the American experience a script, text-based mark was created. It was and is meant to reflect a “signature” of sorts; as if the entire history of immigration in the U.S. was signing off on the stories being told. Photograph includes founder’s family ancestor and is symbolic of an immigrant’s story.