Yaupon Health
Elements Included:
• Logo Design
Brief:
Yaupon Health is a soon to be launched healthcare and informatics firm based in North Texas. They approached us with a need for visual branding that is inspired by the new company’s name.
Solution:
The Yaupon holly plant is prevalent in the area of the country where Yaupon Health will be located. Based on conversations with our client, a clean, line-driven illustration of a portion of the Yaupon holly was determined to be the best direction for their visual brand. Creating a structure within the design that implied movement and action was utilized in order to relay the efficiency and workflow expertise present within the firm.